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Coca-Cola and global musical artist and producer will.i.am have joined together to release Beats by Dre headphones EKOCYCLE. These headphones are made from recycled materials to raise environmental awareness among the younger generation.
Beats by Dr. Dre and New Era are the first brand partners to accompany the EKOCYCLE brand initiative in its mission to inspire and educate individuals and communities to live a more sustainable lifestyle. The EKOCYCLE mark their first 60 second TV spot on 1 August 2012, its first in the U.S. market during the broadcast of the Summer Olympics. The Beats by Dr. Dre headphones EKOCYCLE.
"The brand I EKOCYCLE sustainable on a mission to educate and inspire consumers to look around the globe lifestyle choices that have zero waste ultimately play a role in the movement toward a world with," said global musical artist and producer, will.i.am. "
By producing products that contain recycled materials attractive for both businesses and consumers, everyone can do to keep their part of the cycle will make disposals in cool, new products.
The Coca-Cola Company shares this vision and work together with local communities worldwide, we will present the greater value of recycling and the selection of products that have recycled materials. "
Beats by Dr. Dre and New Era ® is the first brand partners to accompany the EKOCYCLE brand initiative in its mission to inspire and educate individuals and communities to live a more sustainable lifestyle. As part of the partnership, these joint efforts will produce on-trend products made partially from recycled materials. Additional EKOCYCLE brand partnerships will be announced later this year.
"The initiative EKOCYCLE brand a platform that aligns with our vision of zero waste and our focus on sustainability," said Bea Perez, Vice President and Chief Sustainability Officer, The Coca-Cola Company. "
Together with will.i.am, we will promote recycling in a unique way with other famous monster beats by dre for lifestyle to create that consumer demand around the world. Today's generation of young consumers is an active force and the EKOCYCLE brand aims , a driver in rally their support and efforts to achieve a global sustainability ferrari beats.